Google AdWords vs Facebook ads: which is better for your Business?

In today’s generation, everyone is looking for online option to sell their product or to highlight it in the market so that people get to know about it soon. As compared from the previous time the scope of online marketing has increased now a day’s. If you are having a business it’s very necessary to highlight your product, services, new schemes, offers etc, so that people can easily get to know about your product and for this marketing, it online is best. Facebook and Google dominate the online advertising space. At Smartetouch, we want to help our clients make the most of their advertising budget, so it’s important for us to understand which network is the best way to reach customers. The truth is – there is not one right answer. However, it’s important to understand the difference between both the advertising and its works on both platforms to understand what’s best for your business to reach its goals.

PAID SOCIAL vs. PAID SEARCH

On Google Adwords, you can narrow your audience by location, language, and a few other metrics – but the entire system is built around keywords. Advertisers bid on keywords to have your ad appear when someone searches that term. For example, when someone searches “women’s clothes for sale”, an e-commerce store could bid on that keyword to have their ads displayed. Your ads are primarily text and should use concise language to easily highlight the benefits of your product to the audience. Then, depending on the competition you could pay accordingly. On Facebook, you have many more options for targeting. You can target consumers by location, age, gender, relationship status, job title, and more. You can also use the interests and behaviours feature that uses Facebook likes and activity to further target users – so you can target people who have a photography hobby, who are outdoor enthusiasts, or those who like happy hour. Your ads will appear in the user’s newsfeed, among the social posts their Facebook friends are sharing. You can use images or videos to catch the eye of your audience as they scroll.

SO, WHICH ONE IS BETTER FOR YOU?

Google Ads are best for immediate sales because your audience is someone searching for that keyword that they are ready to buy right now. Also, in niche industries where you can narrowly target your keywords at low bids, you can be cost-effective while gaining an advantage over competitors. Facebook ads are the best for brand awareness and lead generation. With Facebook’s many options for highly targeted audiences, you can get your advertisements in front the exact audience you’re looking for. Users will see your ad on their newsfeeds, and with creative and quality content, they will catch customers’ eye and drive them to take action.